COURSE DESCRIPTION
Course Grade Level 9-12
2.5 Credits – 18 weeks
The course will focus on the importance of management, marketing and the developing of strategies in business and sports related industries. The students will analyze the nature, structure and impact of professional and amateur sport organizations in a business environment. This includes developing a marketing plan for a professional team such as designing names, and logos, segmenting the fan market, pricing tickets, designing a team stadium and implementing a team promotional strategy.
COURSE OBJECTIVE
Students will gain knowledge of the importance of management, marketing and the developing of strategies in business and sports related industries.
TEXTBOOK
Sports and Entertainment Management
Authors Kaser & Brooks Published by Thomson – South Western